Products / Indoor Rugs

PURE

Pure is the ultimate expression of color and the elegance of linen yarn blended with viscose. The border with its distinctive bouclé finish interrupts the continuous surface, over which only the hand can appreciate the softness of the weave and the exclusivity of the yarns in the handloom texture. Pure embodies the idea of essentiality and minimalism without alteration.

TECHNICAL INFORMATION
MaterialLinen and viscose
TechniqueHandloom
Dimensions200 x 300 cm / Also available in custom sizes
Thickness15 mm approx
Weight3 Kg/sqm approx
CARE AND MAINTAINANCE

In the first few weeks of use, it is normal for new rugs to shed some fibers or fluff left over from production. Gently brush the surface with a soft broom or vacuum in the direction of the pile, repeating weekly until shedding subsides. Avoid vacuum cleaners with rotating brushes, and never pull loose threads—simply trim them at the surface level.

To maintain an even appearance, rotate the rug 2–3 times per year. Liquid stains should be blotted immediately with paper towels or a clean white cloth; solid stains should be carefully scraped off with the edge of a knife or spoon.

Stain removal guidelines:

  • Always clean from the edges toward the center to prevent spreading.

  • Test cleaning products on a small, hidden area first.

  • Remove solid residues before cleaning.

  • Use only a small amount of mild detergent diluted in warm water, avoiding over-wetting the fibers.

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